The mobile app Instagram has taken off faster than any other app and become a popular choice amongst users wanting to upload and edit their photos efficiently. Not only has Instagram proved to be a hit with the general public or anyone that has an iPhone or Android mobile handset but it is also proving to be a useful tool for many online businesses.

Here are some of the main reasons why Instagram marketing could work for you and help promote your brands. Firstly, Instagram is instantaneous as you can snap your shot, edit it, upload and add any comment to it and share from your brands profile literally within seconds. It really is that easy.

Secondly, Instagram offer users an easy set up so there is no need to fill in a long winded profile. You can get straight in and get started. Then once set up you can turn your hand at taking just about any type of photo and this will help increase your content marketing. You do not have to be a professional photographer to use Instagram.

Instagram marketing can be used to showcase your products and increase the wow factor to the way your brands look online. Instagram photos and albums are renown for adding personality to brands in such a manner than no other network has been able to achieve successfully.

Another feature of Instagram that appeals to businesses is that it has integrated the Foursquare location database. This permits the user to Geotag the actual location where the photo was taken. This can then be added to the location page of Instagram which could be visited by browsers looking for a product in your location.